Hey there, Tom here.

On September 17th, a strange French dude named ‘Jean Philanthrope’ posted a video on Instagram.

It featured himself shadowboxing outside of a cafe in Paris. As you can see, Jean Philanthrope also sports a pretty unique haircut and mustache combo 😂

Just a few days later, and Jean Phil had surpassed 250,000 followers across Instagram and TikTok.

💸 This attention also managed to pump a related Solana-based meme coin, aptly named JEANPHIL token, to over $6.6 million in market cap.

All of this happened with 6 posts to social media.

All of this happened in a few days.

It’s a frankly absurd story. And it also highlights the power of capturing algorithms and attention on the internet and what can happen as a snowball effect.

Let me explain exactly how this all happened. And, more importantly, let me explain how this kind of algorithm-hacking content strategy can print people money (so you can copy the strategies yourself 😎)

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Jean_Philanthrope actually popped up on my Instagram news feed organically as I was scrolling one day.

At the time, he has only 6 posts. Yet he’d amassed millions of views and over 250,000 followers between Instagram and TikTok.

ALL of his content features Jean Phil, his strange haircut, and silent shadowboxing in random locations.

The internet is actually divided on whether or not he’s AI generated or real 😂 But regardless, Jean Phil popped out of nowhere and has taken social media by storm.

Now here’s where things get hilarious.

A new Solana-based meme token called JEANPHIL also launched simultaneously with this account. Jean Phil promotes it right in his bio.

🚀 Since its launch, JEANPHIL token has reached over $6.6 million in market cap. It’s ABSOLUTELY INSANE.

Now let me be clear…I am pretty sure this is a rug pull at work. I’m not condoning rug pulls in any way.

But I don’t think I’ve ever seen a more ridiculous case of a viral social media hack.

This guy posted SIX times.

Yet the millions of views he generated spurred enough interest and daily trading activity to pump this coin by millions of dollars…

He might not even be real….Reddit seems convinced he’s AI-generated, anyways.

And yet this strategy was enough to generate millions of views, grow by hundreds of thousands of dollars, and pump a brand-new meme coin to millions of dollars in revenue.

The token is already slipping in price at the time of me writing this email, so I’m pretty sure the rug is being yanked. Whoever is behind Jean Phil, AI or not…I bet they’re walking away with a pretty sizeable bag 😂

Again, I’m not advocating for pump-and-dump schemes here.

But I write about making money with algorithms all the time on WiFi Wealth, and this story is an extreme example of this in action.

We are living in an attention economy. If you can capture eyeballs, you can make money. EVEN if you don’t have an offer, just display ads or promoting someone else’s product is enough to make you rich.

This is exactly how I made $1M+ in my twenties. I found a Google hack, built a niche website, and got millions of free visitors to my website over the years and made very solid money in the process. The whole operation ran at 85-90% margins or more some months because all my attention was free.

I encourage you to start thinking about how you can leverage algorithms for your own business.

Start an Instagram theme page. Start making content on YouTube. Try out TikTok, or creating a Subreddit for your business, or any kind of initiative that involves posting free content and getting free traffic.

This is my favorite marketing strategy because when you get it right, the upside is immense. After all, you’re basically paying $0 for leads and customers, so your margins are absolutely insane.

Again, I covered how to get rich with algorithms over on Substack. I think you’ll like this piece if you haven’t read it yet 😊

I also have a pretty cool deep-dive on realistic ways to market your one-person business.

This one gets more into the weeds for actually capturing attention online. If you’re struggling to scale your audience and revenue right now, definitely give this one a read.